Last updated: November 2025
At Private Funnels, we use cookies and similar tracking technologies to operate our website, improve user experience, and measure the effectiveness of our marketing efforts. This Cookie Policy explains how we use cookies and your choices regarding them.
We are committed to compliance with all applicable privacy laws in the jurisdictions where we operate: USA, UK, Canada, Australia, and New Zealand.
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our website. They serve different purposes:
Session Cookies
Temporary cookies that expire when you close your browser
Used for maintaining your shopping cart, checkout process, and login sessions
Deleted automatically
Persistent Cookies
Remain on your device for a set period (days, weeks, or months)
Used to remember your preferences and settings
You can delete these manually or set expiration in your browser
First-Party Cookies
Set directly by Private Funnels
Used for website functionality and your user experience
Third-Party Cookies
Set by external service providers (analytics, advertising, payment processors)
Used to measure performance and optimize campaigns
Each third party is responsible for their own privacy practices
Similar Tracking Technologies
Pixel tags, web beacons, and local storage
Used similarly to cookies for tracking and optimization
Subject to the same consent requirements
These cookies are necessary for our website to function properly. They do not require your consent and cannot be disabled.
What They Do:
Maintain your shopping cart contents
Process checkout and payment securely
Authenticate your login and account access
Maintain your session (so you don’t lose work)
Provide security features to prevent fraud
Remember if you’ve accepted our cookie policy
Examples:
Payment gateway cookies (Stripe, PayPal)
Session authentication tokens
CSRF protection tokens
Language and region preferences (if necessary for functionality)
Data Collected:
Session ID
Payment status
Login credentials (encrypted)
Not personally identifiable beyond your user account
Duration: Until session ends or you log out (typically minutes to hours)
These cookies help us understand how visitors use our website, what works, and what doesn’t. This data helps us improve content, usability, and user experience.
What They Do:
Track which pages are visited most frequently
Measure time spent on each page
Identify traffic sources (search engines, referral links, direct visits)
Track conversion rates for our sales funnels
Measure the performance of our website features
Tools We Use:
Google Analytics 4 (with anonymization enabled)
Event tracking for funnel performance
Data Collected:
IP address (anonymized)
Device type and browser
Pages visited
Time spent on each page
Traffic source
Conversion events (e.g., product purchase)
Approximate location (country/region level only)
What We Do NOT Collect:
Full names or email addresses in analytics (these are kept separate)
Financial information
Health or sensitive personal data
Passwords or payment information
Duration: 12 months
Your Rights:
You can refuse analytics cookies and our website will function normally
You can opt-out of analytics tracking in your browser or privacy settings
You can use a Do Not Track (DNT) signal in your browser
These cookies are used to track your browsing behavior across websites to deliver more relevant advertisements and measure the success of our marketing campaigns.
What They Do:
Track your activity on our website
Show you relevant ads when you visit other websites
Measure whether ads lead to conversions
Limit how many times you see the same ad
Optimize ad performance and targeting
Third-Party Services:
Meta (Facebook) Pixel – Facebook tracking for ad optimization and retargeting
Google Ads – Google ad network tracking and conversion measurement
TikTok Pixel – TikTok tracking (if applicable)
Other advertising networks – as integrated
Data Collected:
Pages visited on our site
Products viewed or purchased
Time spent on pages
Interactions (clicks, scrolls, form submissions)
Device ID, browser type
Approximate location
What We Do NOT Collect:
Full email addresses for advertising purposes
Payment details
Sensitive personal information
Duration: Varies by platform (typically 30-90 days to 2 years)
Your Rights:
You can refuse marketing cookies without affecting website functionality
Marketing cookies are optional and require explicit consent
You can opt out of retargeting ads in your browser settings or through platform preferences
You can opt out of interest-based advertising through your browser
These cookies remember your choices and preferences to provide a personalized experience during future visits.
What They Do:
Remember your language preference
Remember your region/country choice
Remember if you’ve dismissed notifications or messages
Store your website customization preferences
Remember your login preference (if you choose “remember me”)
Examples:
Language selection (so you don’t have to choose again)
Website theme preference (light/dark mode)
Notification preferences
Data Collected:
Your preferences and settings
Not personally identifiable on its own
Duration: Up to 2 years
Your Rights:
You can refuse preference cookies; the website will function but won’t remember your choices
You can delete these cookies anytime to reset preferences
When you first visit our website, you will see a cookie consent banner with clear options:
Option A: “Accept All”
Accepts all cookies including analytics and marketing
Click this if you consent to all tracking
Option B: “Reject All”
Rejects all non-essential cookies
Only essential/functional cookies will be used
Our website functions normally with this choice
Option C: “Customize”
Allows you to choose which cookie categories to accept
You can accept analytics but reject marketing, for example
Granular control over your data
✓ No Pre-Checked Boxes: By default, marketing and analytics cookies are UNCHECKED. You must actively select them.
✓ Equally Prominent Buttons: “Reject All” button is equally visible and accessible as “Accept All”
✓ No Dark Patterns: We do not use deceptive design practices like:
Hiding “Reject” behind extra clicks
Auto-accepting on timeout
Confusing button labels
Scroll-to-accept mechanisms
✓ Easy Withdrawal: You can change your cookie preferences anytime (see Section 4)
✓ No Auto-Acceptance: Continuing to browse does not equal acceptance. You must actively consent.
You can independently choose to:
Accept analytics but reject marketing
Accept marketing but reject analytics
Reject everything except essential cookies
Example Choices:
| Scenario | Essential | Analytics | Marketing | Your Experience |
|---|---|---|---|---|
| Accept All | ✓ | ✓ | ✓ | Full functionality + tracking |
| Reject All | ✓ | ✗ | ✗ | Full functionality, no tracking |
| Custom 1 | ✓ | ✓ | ✗ | Functionality + performance data, no ads |
| Custom 2 | ✓ | ✗ | ✓ | Functionality + ads, no performance data |
You have multiple ways to manage cookies:
Method 1: Cookie Preference Center (On Our Website)
Look for “Cookie Preferences” or “Manage Cookies” link in our website footer
Click to open the preference center
Adjust your choices anytime
Changes take effect immediately
Method 2: Browser Settings
Use your browser to manage all cookies site-wide
You can delete cookies, block them, or adjust preferences
Method 3: Withdraw Your Consent
You can withdraw cookie consent anytime by:
Updating your preferences in our cookie banner
Contacting us at support@privatefunnels.com
Using your browser’s privacy settings
Method 4: Third-Party Opt-Outs
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Opt out of Facebook tracking: Your Facebook privacy settings
Opt out of interest-based ads: Your browser privacy settings or advertising preference centers
Most browsers allow you to manage cookies. Here’s how:
| Browser | How to Manage Cookies |
|---|---|
| Chrome | Menu > Settings > Privacy and Security > Cookies and other site data |
| Firefox | Menu > Settings > Privacy & Security > Cookies and Site Data |
| Safari | Preferences > Privacy > Cookies and website data |
| Edge | Settings > Privacy, search, and services > Cookies and other site data |
We use trusted third-party services that may set cookies on our behalf. These services are responsible for their own privacy practices.
Google Analytics 4
Purpose: Website traffic analysis, funnel performance measurement
Cookies Set: _ga, ga*, _gid
Data Shared: Anonymized traffic data only
Privacy Policy: https://policies.google.com/privacy
Stripe & PayPal
Purpose: Secure payment processing
Cookies Set: Session and security tokens
Data Shared: Payment information (encrypted)
Your Data: Only payment details necessary for transaction
Privacy Policy: https://stripe.com/privacy and https://www.paypal.com/privacy
Meta (Facebook) Pixel
Purpose: Ad campaign tracking, retargeting, conversion measurement
Cookies Set: fr, _fbp
Data Shared: Anonymized browsing behavior
Privacy Policy: https://www.facebook.com/privacy/explanation
Google Ads
Purpose: Ad network tracking, conversion measurement
Cookies Set: _gac
Data Shared: Conversion events and campaign performance
Privacy Policy: https://policies.google.com/privacy
Other Ad Networks (as applicable)
Similar purposes and data collection
Each has its own privacy policy
Email Tracking (if you opt-in to our email list)
Purpose: Track whether emails are opened and links clicked
Usage: Measure email campaign performance
Only for subscribers who have opted in
Privacy Policy: Available on request
Some browsers include a “Do Not Track” (DNT) feature. If you enable DNT in your browser:
We will respect your DNT signal and disable non-essential tracking
Essential cookies for website functionality will continue
You may need to opt-in explicitly to marketing/analytics cookies
Under UK GDPR and Privacy and Electronic Communications Regulations (PECR):
✓ Right to consent: You must actively consent to non-essential cookies. Pre-checked boxes are not allowed.
✓ Right to refuse: You can refuse cookies and our website must function normally.
✓ Right to withdraw: You can withdraw consent anytime, effective immediately.
✓ Right to information: You have the right to know what cookies we use and why.
✓ Right to access: You can request what data we’ve collected about you (Subject Access Request).
Data Controller Contact:
Email: support@privatefunnels.com
Under California Consumer Privacy Act (CCPA) and similar state laws:
✓ Right to know: You can request what data we’ve collected and shared.
✓ Right to delete: You can request deletion of your personal data (subject to legal exceptions).
✓ Right to opt-out: You can opt out of “sale” of personal data (though we don’t sell it).
✓ Right to non-discrimination: We will not discriminate against you for exercising privacy rights.
Regional Note: Some states (California, Virginia, Colorado, Connecticut) have stronger privacy laws. You have enhanced rights under your state law if applicable.
Under PIPEDA (Personal Information Protection and Electronic Documents Act):
✓ Right to consent: Organizations must obtain consent before collecting/using personal information.
✓ Right to know: You can request what information we hold about you.
✓ Right to access: You can access your personal information.
✓ Right to correct: You can request corrections to inaccurate information.
✓ Right to withdraw consent: You can withdraw consent for data collection.
Limitation: Some provinces have additional privacy laws (e.g., Quebec PIPEDA). Yours may apply.
Under Privacy Act 1988 and Australian Privacy Principles (APPs):
✓ Right to consent: Tracking cookies require your consent before collection.
✓ Right to know: You can request what personal information we hold.
✓ Right to access: You can access your information.
✓ Right to correct: You can request corrections.
✓ Notifiable Data Breaches Scheme: We must notify you if there’s a data breach.
Note: Some tracking for analytics may fall under “legitimate interest” but we prefer consent-based approach for transparency.
Under Privacy Act 2020 and Privacy Principles:
✓ Right to consent: You must consent before personal information is collected via cookies.
✓ Right to know: You can request information about what we collect.
✓ Right to access: You can access your personal information.
✓ Right to correct: You can request corrections.
✓ Overseas transfer notification: We must notify you if data is transferred overseas.
Note: NZ privacy laws are strict about overseas data transfers. Our cookies respect this.
✓ Encryption: Data transmitted to/from our servers uses SSL/TLS encryption
✓ Limited access: Only authorized employees can access cookie/tracking data
✓ No sale of data: We do not sell your personal data to third parties
✓ Data minimization: We collect only necessary data to provide our services
✓ Retention limits: We delete data after it’s no longer needed
| Cookie Type | Retention Period | Reason |
|---|---|---|
| Session cookies | Until session ends | Maintain your login and cart |
| Essential cookies | 12 months | Security and functionality |
| Analytics cookies | 12 months | Measure website performance |
| Marketing cookies | 30-90 days to 2 years | Retargeting and campaign optimization |
| Preference cookies | 24 months | Remember your settings |
For certain analytics cookies, we may rely on “Legitimate Interest” as a legal basis rather than consent. This means we have balanced your privacy rights against our business need to:
Improve website performance
Fix technical issues
Measure marketing effectiveness
Prevent fraud
Your rights are still protected:
You can opt-out of analytics anytime
You can request we stop using Legitimate Interest
You have the right to object
We default to requiring consent for clarity and transparency.
Since we operate in multiple countries (USA, UK, Canada, Australia, New Zealand):
✓ UK Customers: Data remains compliant with UK GDPR. Any transfers are protected by appropriate safeguards.
✓ EU Data Subjects: If you access from the EU, we comply with GDPR adequacy decisions and Standard Contractual Clauses.
✓ Australian Customers: We comply with Australian Privacy Principles regarding overseas disclosures.
✓ New Zealand Customers: We comply with Privacy Act 2020 regarding overseas data transfers.
✓ Canadian Customers: We comply with PIPEDA regarding cross-border data flows.
Located in your account settings or via the link in our website footer:
You can:
View all active cookies on our site
Understand what each cookie does
Accept/reject individual categories
Withdraw consent anytime
Export your cookie preferences
Update preferences on future visits
Easy Access:
Link in website footer: “Cookie Preferences”
Accessible to both logged-in and logged-out users
Mobile-friendly interface
We may update this Cookie Policy to:
Reflect new cookies we use
Update legal requirements
Improve clarity and transparency
How We Notify You:
We’ll post the updated policy on this page with a new “Last updated” date
Material changes (new cookie categories or reduced privacy protections) will require explicit re-consent
Non-material changes will not require re-consent
Current Version: November 2025
We maintain a complete inventory of all cookies we use, including:
Cookie name and purpose
Duration/expiration
Third party responsible
Legal basis for use (consent/legitimate interest/essential)
You can request this inventory by emailing support@privatefunnels.com.
✓ Pre-consent blocking of non-essential cookies
✓ Granular consent categories
✓ Easy withdrawal mechanism
✓ Legitimate Interest Assessment
✓ No dark patterns
✓ Consent records maintained
✓ Prior explicit consent for electronic marketing cookies
✓ Clear opt-in for electronic communications
✓ Easy opt-out mechanism
✓ Right to know and access
✓ Right to delete
✓ Right to opt-out
✓ Non-discrimination for exercising rights
✓ Clear privacy notices
✓ Consent before collection
✓ Clear purposes disclosed
✓ Right to access, correct, delete
✓ Withdrawal of consent supported
✓ Consent-based tracking
✓ Clear privacy notice
✓ Right to access and correct
✓ Data breach notification
✓ Principle 1 compliance (open and transparent)
✓ Principle 2 compliance (collection through lawful means)
✓ Principle 3 compliance (notification and consent)
✓ Overseas transfer safeguards
📧 Email: support@privatefunnels.com
In your message, include:
What cookie/privacy question you have
Your country (so we apply correct laws)
Any preferences you’d like to update
If you’d like to request data or withdraw consent
Response time: Within 5-7 business days
If you want to request all data we hold about you:
Email support@privatefunnels.com with subject: “DATA ACCESS REQUEST”
Include proof of identity (photo ID)
Specify: Full name, email address, date of purchase
We will provide your data within 30 days (UK) or 45 days (Canada/Australia/NZ)
To change your cookie preferences anytime:
Visit the Cookie Preference Center in our website footer
Or email support@privatefunnels.com to request manual updates
Changes apply immediately
| You Want To… | You Can… |
|---|---|
| Accept all cookies | Click “Accept All” in the banner |
| Reject non-essential cookies | Click “Reject All” in the banner |
| Choose specific categories | Click “Customize” and select options |
| Change your preferences later | Visit Cookie Preferences in footer anytime |
| Withdraw all consent | Email support@privatefunnels.com or use Preference Center |
| Opt out of a specific service | Use that service’s opt-out link (Google Analytics, Facebook, etc.) |
| Request all your data | Email with “DATA ACCESS REQUEST” |
| Request data deletion | Email with “DATA DELETION REQUEST” |
| Report a privacy concern | Email support@privatefunnels.com with details |
This Cookie Policy complies with:
UK: Privacy and Electronic Communications Regulations 2003 (PECR), UK GDPR, Data Protection Act 2018
USA: California Consumer Privacy Act (CCPA), similar state privacy laws, FTC guidelines
Canada: Personal Information Protection and Electronic Documents Act (PIPEDA), provincial privacy laws
Australia: Privacy Act 1988, Australian Privacy Principles (APPs), Notifiable Data Breaches Scheme
New Zealand: Privacy Act 2020, New Zealand Privacy Principles
We take your privacy seriously. This Cookie Policy reflects our commitment to transparency and compliance with all applicable laws in the markets we serve.
If anything in this policy is unclear, or if you have privacy concerns, please contact us immediately at support@privatefunnels.com. We’re here to help.
Thank you for trusting Private Funnels with your business.